Get To Know Us
The PER Standard is developed by the GEB Foundation. GEB stands for Global Emission Blueprint but is also the name of the Egyptian god of the world. Like Gaia, Geb was the custodian of the entire planet, representing all stakeholders. The GEB Foundation’s mission is to ensure that PER Standard balances the needs of all stakeholders by advocating for high-level standards for climate and financial additionality, and by promoting cost-effective procedures for reporting, verification and compliance. The quality and integrity of the PER standard are guaranteed by the following administrative bodies in the GEB foundation: the Board, the Audit Committee, the Technical Standard Committee, the External Advisory Group, Stakeholder Relations, and the Second Opinion Assessment Team.
What We Do
Provide a general summary of the services you provide, highlighting key features and benefits for potential clients.
Championing Inclusive Stakeholder Engagement
We engage with all stakeholders in mind, which is more suitable for the market demand for voluntary emission reduction after COP26 and compliant with Article 6 of the Paris Agreement.
Catalyzing High-Potential Climate Technologies
We guide investors to invest in technologies with good emission reduction potential but face barriers to implementation at this stage.
Establishing a Premier Standard
We initiate the PER standard to ensure the integrity of the carbon offset market and serve the needs of project sponsors, buyers of carbon credits, investors, state actors, and multilateral organizations and NGOs.
Advancing Rigorous Additionality
We enhance the additionality assessment by introducing a more rigorous additionality assessment process and dividing the additionality into climate additionality and financial additionality.
Our Team
A coalition of global leaders bridging academia, finance, and policy to architect integrity in the carbon market.


Prof. D'Maris Coffman
Professor of Economics & Finance, UCL; Vice Dean Innovation & Enterprise


Prof. Xi Liang
Professor of Sustainable Construction, UCL; Expert in Climate Finance & CCUS


Prof. Dabo Guan
Distinguished Professor of Climate Change Economics, Tsinghua & UCL; IPCC Lead Author


Dr. Qun Yang
Chief Operating Officer, GEB Foundation; Seasoned Entrepreneur & Financier
